today is cyber monday as we've been talking about all
morning and we know cheddar news, senior reporter Michelle
Castillo is live from the amazon fulfillment center in Robbinsville
, New Jersey with more Michelle. So good to
see you. What are analysts expecting from cyber monday
today? Well they're expecting a lot of sales.
So according to adobe analytics, sales should come in
between 11.2 billion and$11.6 billion. That's at the
low end, that's up about 5.1% year over year
. Last year's sales total only came in at$10.7
billion. So they are expecting that people will shop
more and shop a lot if you think about the
five day thanksgiving total, that's from last thursday through
today, they're expecting about$34.8 billion in And that
should account for about north of 16% of total shopping
for November and December this holiday period. So even
though there are inflationary concerns, people are expected to
shop a lot. The question though is will they
continue to shop through the season or are they going
to blow their budgets on these big sales on cyber
Monday. So Michelle, as we say, you're
at an Amazon warehouse right now last year the company
was staffing up and dealing with all those supply chain
disruptions. So what's the story this year, we
expect in the same thing here. So you know
, I did speak to amazon earlier this morning and
they are seeing a couple of things. One supply
chain issues, not a question this time last year
, it was a major concern. They said they're
not really facing any of those supply chain delays so
people should be able to get their things relatively quickly
so no need to stock up early. The other
thing is staffing. I know we're hearing a lot
about tech layoffs but amazon ensures me that they're hiring
about 100 and 50,000 seasonal workers this time around.
I think that's up from last year if I remember
correctly. And in interestingly enough a lot of those
jobs are full time or part time but they can't
extend to permanent jobs if season after the seasonality ends
. As for what people are shopping on amazon,
the categories of toys, home and beauty for 12
and three this past black friday. But number four
was amazon devices. So they do think that people
are looking across the spectrum, there's a lot of
deals to be had and they are staffing up to
match that. But so far it is gearing up
to be even bigger than last cyber monday and Michelle
. We just had the biggest shopping day of the
year which was of course black friday. So what
can you tell us so far about shopping trends this
year? Yeah, adobe analytics saying that sales came
in at$9.12 billion up again from last black friday
. There were a couple trends. I think we
should note one is they start to notice that Buy
now pay later was up 78% week over week.
Now those are plans that take large purchases and divide
them into equal payments over a period of months,
often with no fee or a small fee. Companies
like affirm even chase start offering those, But consumers
are taking advantage of them, showing that people are
a little bit more budget conscious. They want to
split up those big purchases at this time. The
other thing that we're noticing is a growth in online
mobile orders. So about 48% of sales during Black
Friday came from a mobile phone that's up from 44%
last year. So definitely the increase of phone ordering
is definitely changing the market place a little bit.
But interesting trends heading into the holiday season, definitely
something to keep an eye on. Yeah, Michelle
, thank you so much for that update. That's
cheddar news senior reporter Michelle Castillo leo at that amazon
warehouse. Thank you so much.