The global beauty industry is worth over$570 billion.
And Cheddar Zone, Shannon Linear is on the scene
at the Jacob Javits Center to help us sort it
out. We need some help here, Shannon.
Good morning. Oh, don't worry. We got
you covered here at the international beauty show. I'm
here on the main stage. You can just see
how massive this place is with over 500 vendors that
are expected to be here showing off the newest products
, trends and tools that some of the industry professionals
will use. And right now I'm with one of
those industry professionals and as a global artist with farouk
and we got to talk to you because you've been
here on the stage all weekend displaying some of the
newest tools that are out there within hair care.
Talk to me about some of the big trends that
you're seeing. They're going to revolutionize the industry.
We are coming out with color, we're coming out
with vibrancy, we're coming out with shine and that
healthy, beautiful radiant hair. And we're talking about
digital color, digital color. That's right. We're
going to do that right now. We see your
beautiful hair, it's like blonde brown, but this
machine shows you a picture of what you would look
like with red hair. Exactly. So this is
all about the future guys with digital color and you
can like see and test colors right before you actually
put it on your hair. So that's what I
love about that. So I can share this but
not only that, we can go ahead and press
it out, it gives you the formulation time and
then it's gonna start printing it out, which I
love that. So it's gonna put down on this
little can actual color. It's gonna make fresh non
oxidized color. Look at that and you tell me
how many colors can this machine? So this is
gonna make over 40,000 colors and county. That is
awesome and it's so small and eco friendly. So
I love that. Okay. We're gonna let that
print out some color. We're gonna bring in one
of our models and she's gonna help us test out
some of these products. So these are some of
the other products that you think are gonna really help
the industry, right? This is something that is
exclusive but incredible. This is that, this is
that silk that I was telling you about. Okay
. So what I like to do is I like
to put silk onto the hair and then I'm gonna
use my silk is like a conditioner type. So
what silk is protein. So it's gonna strengthen the
hair and it's gonna protect it is also gonna help
protect that vibrancy of the color. Now that is
a flat iron, you're using something like. Yeah
. Here. Right. And I love this because
one, it's huge but it's going to protect her
color. It won't make it fade, know all
about protection. So make sure you put that on
before you put the heat on and then use that
watch. This hair is a beautiful color, by
the way, did you use this machine to create
her color? Absolutely. And when we see that
look how gorgeous. So wait, did the silk
make it stick like that? So it just stays
there. It's a combination. So it's a little
bit of our hairspray like ultimate control. Love mixing
those two and it's gonna stay like this bouncy.
Okay. You are ready for the red carpet.
You did that. You have another model that's gonna
help us as well. Okay dimensional color. I
love the curls too. Isn't that beautiful? So
, of course, we're gonna go ahead and prep
it with a little bit of silk, but this
one's gonna be in a more of a aerosol spray
sprayed on their super light, super soft. And
then I'm gonna go ahead and use this new amazing
2023 the lava flat iron and then you lock it
. So when you hear you can lock it.
So if you want longer heat or tighter look,
I'm gonna make girls. Oh, so it's a
two and one. Yes. Oh, it's R
four D flat iron, curling iron. Can I
try to do it? Can't do it. I
know you don't want to do that. You'd be
bald headed. Like I almost gave it to you
. I do not know what I'm doing. No
, I can do hair but my wife never lets
me put heat on my girl's hair. So.
Exactly. Exactly. So these beautiful curls and that
bounce and then that beautiful blonde. How long will
this last? So this is gonna last. Honestly
, clients asked maybe about four days the style,
but I love this just volume and movement and how
soft it is soft and it smells good. Smells
good, very soft. This is great. I'm
glad you showed us all this. I'll let you
use that and blow here now, but we really
appreciate you showing us. And if you're an industry
professional, you want to come out here, the
event ends today. So hurry up and come down
and check out some of the new techniques, some
of the products and some of the tools that they're
using is going to revolutionize the industry. Oh,
we forgot to check our paint back here. Is
it done? It's still printing, it's almost done
halfway done in that short amount of time. So
, all right, we'll get to that and we'll
show you guys on Instagram. So thank you guys
so much. Back to the studio.