both amazon and Apple planning to return to advertising on
twitter this after twitter sent an email to ad agencies
last week offering incentives for them to return to the
platform. Twitter called offers their biggest advertiser incentive ever
. Now, amazon reportedly also plans return that pending
some security tweaks according to platform or news. Elon
musk himself said Apple has fully resumed advertising on twitter
that was during a twitter spaces conversation over the weekend
de escalate a brewing war between two of the world's
most influential tech companies must example, the largest advertiser
in the social media network thus far, Chloe baker
into a new report out of Reuters. Also revealing
that twitter is relying on automated moderation largely doing away
with manual reviews. The site is also prioritizing distribution
restriction over removing some of the speech outright. Meanwhile
, twitter is focusing on getting rid of hashtags and
search results pertaining to the exploitation of Children. This
all comes as new research reports a surge and hate
speech on the platform. The surge did follow musk's
plan to grant amnesty to suspended accounts baker, I
want to mention here that they did bring in a
new leader which was Ella Irwin who actually originally worked
at twitter stepped away and then stepped back in.
She said that twitter employees are quote empowered to quote
, move fast and be as aggressive as possible,
which I think is really interesting because it kind of
harkens back to Mark Zuckerberg and his model for facebook
which was move fast and break things that has become
synonymous with sort of text monopolization and it's undermining of
democracy, which I think is really interesting here because
twitter is kind of Echoing this at this point at
a time when it has really been criticized for potentially
being damaging to democracy by allowing kind of hate speech
and a lot of misinformation to kind of proliferate on
the platform. Yeah. Which this I think is
only just kicking the can down the road. I
feel like there's going to be so many issues between
Elon Musk and Tim Cook that I think are gonna
percolate down the road and I think this is all
gonna bubble to that 30% that Apple takes on everything
. Given the fact that Elon musk has basically made
it his ultimatum that twitter is going to bypass these
ad agencies and make money on subscriptions. Well that's
30% that Apple is going to take at the end
of the day. So how does he sort of
bypass that? And then also tim Cook doesn't want
to be embroiled in congressional testimony. Also given the
fact that republicans now have the majority in the House
of Representatives. So I I think they got to
a situation that bypassed this and ameliorated it now,
but I feel like this is only going to brew
to a larger sort of head between these two huge
tech titans here baker. I totally agree. I
think the reason that Apple is kind of stepping back
in and being like, oh we'll advertise with you
, I promise is because Tim Cook is trying to
avoid that scrutiny that is coming from Congress over Apple's
monopoly or the app store here. You're definitely absolutely 00:02:44.121 --> right.