Welcome back to closing bell on cheddar news everyone.
Apple just concluding its latest event and we've got a
whole slew of new products to talk about here.
So as expected, we're getting new iphones, new
air pod pros and new Apple watches for our wish
list. And here's a sneak peek for yourself at
Apple. We're fortunate to be surrounded by people who
strive to innovate together to create products and experiences that
enrich people's lives, products that are intuitive and easy
to use that have a unique integration of hardware and
software and that are incredibly personal. Today, we're
here to talk about three products that have become essential
in our lives. Iphone airpods and Apple Watch.
Okay, well there's certainly a lot to look forward
to from the company. Will customers be willing to
pay for this expensive and advanced technology? Well,
Cheddar news, Senior reporter Michele Castelli. Oh,
I just attended the presentation virtually and joins me to
break it down Michelle. It's good to see you
. So let's start with the iphone news. I
think the biggest news really that we all have been
waiting for. What can you tell us about these
new iphone 14 models? Well, just as Apple
always says it's their best iphones yet. So let's
start with the four models that were released. You
have the iphone 14 and the iphone 14 plus.
Now these are the basic mod for iphone 14.
They're gonna start at 7 99 and 8 99 apiece
. You'll notice that it is the plus. So
the iphone 13 mini, which is the smaller version
of their iphone is going away and they're going for
a larger size. Now I went with the dates
that they're available, you can order them a little
bit earlier but this is when you can actually go
in store and pick them up or when you can
actually expect them to ship to you. Um So
the of course these phones have low longer battery life
. The iphone 14 iphone 14 plus have a ceramic
um kind of covering. So they're not supposed to
shatter as much as someone has broken their phone multiple
times. That's something I'm definitely looking for and they
have improved camera. So one cool thing on the
iphone 14 and iphone 14 plus is this um action
mode that access like a stabilization tool. So if
you're shooting video action video it's gonna be great.
Now let's talk about those pro models because that's the
model that I think is the latest and also the
most advanced. So you have the iphone 14 pro
and iphone 14 pro max again the small and the
larger version these have the best cameras that Apple has
to date. That includes a 48 megapixel camera,
Battery life has a low life low life battery modes
. You can have your battery last longer as well
as at a 16 chip that Apple has been developing
for better processing speeds. One thing across both devices
though that I thought was super interesting is this S
. O. S feature that's going to work with
satellites. Thanks to a partnership with Global Star basically
if you are in danger in an area that doesn't
have cellphone reception you will still be able to contact
authorities using satellite technology and you will be able to
send messages and they can pinpoint your eggs location.
This is something that's going to unveil in november for
iphone starting with iphone 14 and you get two years
free of this service with this model now you might
think okay where am I ever in a place that
doesn't have cell phone reception where I would be an
emergency. This actually just happened to me. I
was in Namibia my car broke down like completely died
on a hill on a day in the middle of
nowhere, no cell phone reception and I had to
wait five hours for someone to find us and come
back and help us tow the car. But so
it does exist there are situations where you will need
that satellite service especially if you travel to remote countries
. So this is a really cool feature that I
think Apple is adding and for some people if you
want that safety you might want to buy this phone
. Um very interesting. I Michelle now as budgets
tighten across the board. Right the R word recession
, I think still on people's minds certainly businesses as
well. So do you think people will have the
appetite to buy these new phones. Now this is
the question I think analysts have been asking about Apple
for quite some time. Let's start with that basic
iphone 14 model. It's 7 99 a month.
Sorry 7 99 total. It's$100 more than its
predecessor at that base model. So you are Are
getting more expensive this past quarter during earnings. People
were expecting apple to actually lose in iPhone sales,
but they actually notched a year over year increase of
about 3%. So there's still an appetite for Apple
phones which is something that people definitely are interested in
and also one of their biggest selling products across the
board though they did see declines in their other products
. I think uh computers were down about 10% year
over year. So those bigger ticket items. I
think people are trying to pull back on. I
do see that there are some cool features on here
. The stabilization mode for cameras. It's really cool
. But will the average consumer actually need that.
I think you're gonna start seeing people say, hey
, I might not need that upgrade right away.
It is a cool feature but we're gonna have to
wait and see how many people are willing to pay
that extra$100 to get the latest model if their
phone still is pretty good because I have one that's
a couple of years old and I still think it
has a great camera and still functions pretty well.
Yeah, I have the iphone 10 actually but I
am in the market to upgrade and certainly these new
features sound pretty nice but I know Michelle Apple also
announcing some new watches today including its most durable watch
yet. That's the Apple Watch Ultra. What else
can people expect from these? Yeah, so we
saw four new watches from three new watches from Apple
. The Apple watch series ate the Apple watch S
. E. Which is their lower price model.
They're kind of targeting that for kid kids who don't
actually have phones and they can still have the connectivity
of a phone. And also this Apple Watch Ultra
which is for those extreme athletes out there. Um
that has stuff like you can go scuba diving with
it and it can tell you how deep you are
. It can help you with compression syndrome. It
can track you I think up to 130 F and
when it comes to temperatures it's got two speakers.
I'm sure it has re wheels at some point.
Just kidding about that. Um It has three microphones
. Um it's just really for those people who are
extreme athletes and want to take that watch with them
in that experience. Now you're gonna pay quite a
bit for this Apple Watch Ultra which is made of
titanium, it starts at 7 99. The Apple
Watch series eight though is probably the watch that most
people will enter the market with if they're interested in
it. There are a couple of new features here
that are really tied to health tracking that I thought
it was super interesting. Um but again it is
something that is a luxury for a lot of people
at a time where people might be a little bit
concerned with inflation and everything is getting a little bit
more expensive. However, the connectivity features that Apple
has built in are pretty cool. Yes, feeling
the products look pretty cool Michelle. So I will
wait to see I guess how they do when it
comes to sales over the next few months. Thanks
again to our news senior reporter Michelle Castelluccio.