Good morning, everyone. Welcome back to wake up
and chatter. I'm hey and I'm Shannon in for
we got some exciting but not exciting news for everybody
. I know it's exciting for Netflix. I know
them but not so much for us because times of
sharing your password for Netflix is now gone over.
Yeah, they began alerting people yesterday that they can
no longer share for free with anyone outside of the
household. That's right. The company says that those
who do live together can keep using the same Netflix
account, including while traveling. But anyone who currently
shares an account can transfer their profile to a new
membership without losing their watch list. Ok. So
if you want to continue sharing your account, each
profile outside of your house will cost you get this
an additional$8 a month. Yeah, the custom
. The company estimates that 100 million of us customers
share accounts between households or over 40% of the global
subscribers. So that's going to mean either a lot
of new accounts or a lot of cancellations. So
, Baker, have you ever shared your past?
I um no, but I know my family members
who share my mom, my Discovery Plus account.
Um But, but it's funny because just a few
years ago, Netflix had no interest in this in
cracking down this. They famously that part of love
was sharing your password. They wanted to become popular
. But as you mentioned, 40 per, over
40% of Netflix users share an account that somebody else
is paying for. Now, Netflix, once they've
topped out on subscriber numbers, they need to make
any get an additional revenue here. This is why
they now have this ad supported here that they're now
hoping anybody who gets kicked off of this plan from
their parents on or whoever that they're sharing this account
with will then buy the cheaper sort of Netflix plan
out there. But my thing is how are they
gonna police this? Because even if they check your
IP address and you go to a hotel, you
wanna sign into it? They what are they gonna
say? You can't sign? So here. So
here's how it works. Basically, you have to
go on wherever the accounts main internet is once every
30 days. If so. But obviously, if
this is going to impact kids who are in college
, maybe you will use their parents account or if
you're traveling for a long extended period of time,
as you, as you mentioned, maybe this is
that's going to affect it. There is if you
have the higher premium tier of the Netflix plan,
so we're talking the 15 and I think the$19
a month plan, you can add an additional person
to your account at no extra cost. But if
you have the basic tiers, as you mentioned,
it's gonna cost you$8 a month to add any
new person to that account. I don't like it
. Right. So, and by the way,
we're gonna see if people leave Netflix as a result
. And by the way, Netflix knows that this
is gonna happen. But their whole thing is they
know that they have the content that's gonna bring people
back. So they might cancel their subscription now.
But they have an idea that those people are gonna
come back one way or another back to happen is
you're gonna have so many people now putting out jail
break opportunities, probably, probably, probably. But
look, Netflix is so interesting because just a few
years ago, they had no interest in having an
ad supported tier and now they have one and then
a long time ago, they didn't care about password
sharing and now they do. So a lot of
the things Netflix's playbook that they've done over the years
, they've really changed. We need that tier because
it's expensive. I told my kids they're like,
we can't all be on. I was like,
well, that's your problem, y'all gonna share it
to because I'm not paying for an upgraded tier.
So if I can have multiple devices, you know
, the other streaming platforms are watching this. If
you are now, Max, formerly HBO, Max
, if you are paramount plus, if you're Peacock
and you're seeing if Netflix makes money off of this
, now you're going to see them do the exact
same thing as well.