Tik Tok wants to show you a lot more of
this and this and this. These sales people are
selling items via live stream broadcast on Tik Tok whose
parent company by dance championed the practice with its Chinese
armed do in and with great success. It's part
of a achieves something that Facebook and Google have never
quite cracked. Here's Bloomberg tech reporter Olivia Po with
more in Asia, live shopping is a massive business
. About$4 billion worth of goods were sold on
Tik Tok last year and it plans to grow that
number to$20 billion this year. People familiar with
the plan told us that means rolling live shopping out
globally, including to the US crucial to tiktok's success
are buildings like this one in the northeast of Jakarta
, the Indonesian capital, it's not owned by tiktok
, but it is a startup built on tiktok as
a shopping destination. If tiktok is a retail chain
, flame media is one of its biggest franchises inside
dozens of salespeople take shifts around the clock to flock
everything from nail polish to vitamin tablets. It's a
slick operation. What might look like a young professional
bedroom is actually a studio while the on camera talent
sells their items, a team can monitor data in
real time to analyze what's selling, how many people
have tuned in and for how long crucially tiktok lets
the sellers embed links in each video to buy right
on the platform. That's significant because it means tiktok
can take a slice of that revenue, but more
importantly, learn what consumers bought and what led them
to do. So this will help tiktok's ambition to
build a marketplace where users can add products from multiple
merchants into their car and check out at the same
time keeping the entire purchasing experience inside the app.
But to achieve this, tiktok still has to crack
its biggest market. The US 150 million people use
Tik Tok in the States every month. That's nearly
half of the population videos with hashtag tiktok maybe buy
it have racked up more than 56 billion views yet
. Tiktok hasn't been able to capture even a cut
of that revenue in some markets without its in app
checkout offering Instagram, youtube and Amazon have all tried
live shopping unsuccessfully. Convincing users to out their entire
purchase within the app is hugely appealing from a business
perspective. But tiktok also has to figure out solutions
for storage, logistics and payment at a massive scale
and that's a very different set of expertise from social
media. Plus in the US efforts to ban the
app could pose another hurdle still, if tiktok does
crack live shopping in the US, it will have
succeeded where Google Meta and Amazon have all failed before --> .