General Motors is slowly driving back into Europe on Monday
, the auto giant returned to the French market with
the launch of its Cadillac lyric luxury vehicle in the
country. Online only sales are due to begin in
March testing whether high end car buyers are willing to
purchase their vehicles entirely without meeting a dealer. A
Paris showroom is however in the plans, the move
comes after GM announced late last year that it was
relaunching sales in Switzerland. That was the first step
in a planned return to the continent as an all
electric brand. The firm sold its European Opel and
Vauxhall units back in 2017. Now GM says other
electric models will follow the lyric French pricing for the
car hasn't been set but in Switzerland, it starts
at over$93,000. The best selling EV in France
last year was Tesla's model YSUV which starts at around
half that sum GM is targeting the luxury end of
the market though saying that is where it sees the
fastest growth. Germany is now on its European hit
list with sales there to start by year end