Robin Games is on a mission to shake up the
gaming space startup. Looking to create a new category
in the mobile gaming space of lifestyle gaming. And
earlier this week, Robin Games announcing the launch of
its premier title called Playhouse, a first of its
kind interior design game allowing players to freely move,
rotate and place furniture and decor into three D.
Spaces to create the designs of their dreams. Well
, joining me now is joe Wilson founder and Ceo
Robin Games Jill, thanks so much for coming on
. Give me some more details. We're happy to
have you about what your company is trying to offer
gamers in this unique space. Yeah, exactly.
Like you said, we are a mobile game company
. We're making lifestyle games based on topics you'd find
on Pinterest and we believe there's a big hole in
the market for beautiful sophisticated content that's based on these
fantasies of being able to play around with beautiful thing
things and be as creative as you possibly can be
. And our first game playhouse really speaks to that
with it being an interior design game. And getting
to do all these fabulous spaces including this yacht that
I am on right now, that next week will
be one of the challenges you get to design this
yacht. What's the demand that you see in this
space? I mean, I know certainly design shows
at least on tv do extremely well. And I
would imagine that there is a pretty big opportunity in
the gaming space too. Yeah, there's a huge
opportunity. You know, there's very few players who
are actually approaching a straight interior design type of game
, but we think that's a big hole and we're
here to fill it in terms of how users play
this, how do they get access? And what
kind of cost does it come to them? So
it's completely free. You can play the whole game
for free forever. We have in game currency where
you can unlock additional items if you want to unlock
them faster than you can earn them. But basically
the way the game works is we have over 6000
digital furniture items from over 100 real furniture into core
companies. And as you're showing, you can place
those into the rooms. So we offer you a
challenge like let's say this yacht and we ask you
to use three. We white wood items on the
yacht. Well, you use one that you have
in your inventory or you can opt to purchase digitally
from one of our brands, the exact right piece
of white wood item that you want to use in
the challenge. Okay, so that's what I want
to talk about. So are these purchases in web
three that exist basically on the person's digital device or
can you outright shop for an item when you're designing
one of these spaces and have it show up in
your actual home? Both that's one of the things
we're really excited about. So you buy it digitally
for your participation in the game. And then every
item in our game has a button, you can
press to go to the retailer's website and also by
that item in real life, there's certain retailers that
you're working with via partnerships to make this more effective
room and board cherish first dibs. We're working with
so many different partners and not even just on the
furniture side. So there are furniture partners were also
trying to bring this world to life for our players
in a way that really makes it feel like it's
an extension of what they're looking at online and on
social media. So, as you're showing here,
we're working with editorial partners like House Beautiful and hunker
to bring their stories to life in the game.
And then we also working with over 100 hosts and
hosts or people basically, that we just think have
a really fun aesthetic. It could be an interior
designer, it could be a baker, a tattoo
artist to recreate their rooms and help people get as
creative as possible. Well, I really like everything
that you're telling me. I'm loving the yachts that
you're on, that I assume is some more the
mediterranean or Adriatic as well. Quite nice. It
feels very luxurious on this first day of september,
what's the business model? How are you gonna make
money on this? So again, it's a free
to play game with in app purchases in app purchases
are the core of our business model. However,
I see a lot of opportunity in the future for
other revenue streams for us, for example, were
putting these furniture and decor brands in front of players
in a way that they haven't had the opportunity to
be exposed to potential customers before. So most peop
people only look at couches when they're going out to
buy a couch, but in this case you're playing
around with couches for a really long time, finding
ones you really love prior to actually being in the
market. So we think from a brand partnership perspective
, there's a lot we can explore in the future
here. Alright, joe Wilson, we're gonna leave
it there. Thank you so much for coming on
, Congratulations, I want to try it out,
joseph, Founder and Ceo of Robin Games.