WEBVTT

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also, shipping costs appear to be coming back to

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earth after nearly a year of sky high prices.

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Let's take a look at this chart. This is

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the weekly cost of a 40 ft shipping container from

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china to north America's West Coast over the past three

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years, plus Shares peaked at more than$20,000 in

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the fall of 2021. That price has now fallen

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to$7600. That's a decline of 62%. The

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fall is largely attributed to waning consumer demand. That's

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what Asia and I were just talking about still.

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It's more than three times the pre pandemic cost.

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And I wanted to go back to that that even

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though that is such a huge difference between$20,000 and

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a little over$7,000, it's triple the cost of

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We saw a pre pandemic. I do think this

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is a problem. We're going to continue to see

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as many analysts think the recession or you know,

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the inflation will continue for at least a year.

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And we were just talking about this for the wal

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mart story for target for gap. These stories,

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a lot of these companies have too much inventory.

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So I do think this is going to hit a

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snag Well, and I'll just say another anecdote I

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want to share. I was consulting for a company

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and they didn't have any inventory in because of the

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cost of freight and shipping from china where their items

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were made and instead a lot of people were purchasing

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the item from retailers that they had partnered with wholesale

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like amazon. So this just puts even more Business

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into the hands of the big players like Amazon that

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can afford these costs even though they're going down right

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now. And I wonder what it means for a

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lot of the smaller businesses that can't put the bill

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. Even during a time when it's coming down from

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this past fall, 62% of the decline is huge

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, but it's still three times the pandemic during a

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time when companies are still struggling with supply chain issues

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, still struggling with inflation and higher costs, price

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shortages, um, part shortages across the board.

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So I wonder what they'll do, especially when people

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are being more um discretionary with their wallets as we

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mentioned, and not spending as much on goods,

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more getting back out into the world and spending on

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experiences.