well if you've read an article you've likely scrolled through
the comments section below it and probably found a trove
of comments that simply aren't productive. They can tend
to be toxic and are often written using the protection
of anonymity. But one company is aiming to change
that and make comment sections an open productive place.
Open web is on a mission to build a healthier
open internet where people can have better conversations and move
away from the toxicity That we simply often see online
open web just acquiring global ad platform as you like
for$100 million dollars to help bolster this product.
And joining me now is Nadav Shoval Ceo and co
founder of open Web dot Thank you so much for
joining from the floor of the stock exchange. How
is this company? How do you like going to
contribute to your overall mission? Hey, so our
mission is to improve on conversations and empower publishers to
build a relationship with their audience by collaborating with you
like now we can help the publishers industry and brands
to have better engagement on their sites and improve targeting
and of course improve their art. So this is
a very strategic relationship in order to really help publishers
. How does this work? How can you ensure
that the toxicity? I think so many people are
turned off by online is not active on some of
these posts. That's an amazing question and I know
there is so much to do and we always will
continue to invest in it. We try to build
different algorithms and different products to incentivize people to be
more thoughtful and bomber point with reducing toxicity using algorithms
and machine learning. Um we have so much to
do around it and we are committed to keep improving
online conversations and reduce this information online. Is there
any sort of accountability on Nadav? I think a
lot of people get frustrated that there is this level
of anonymity associated with sometimes threatening often toxic comments that
are on the web. Is there any level of
accountability here that you can provide if you find that
via your services? Absolute. one of the big
challenges we have with different platforms is the fact that
they are not accountable to draw all the responsibilities on
the users. We hold yourself accountable and we just
published our moderation guidelines which is basically like the safety
net of how we believe should be the best conversation
. And this course online we are providing users a
guideline on how they should engage and what is allowed
and not allowed in the system. And we're incentivizing
gamified people if they're providing more value and staying on
point. Well, it's just about six months ago
that you had a series e funding round and that
one actually led by the new york Times. What's
the strategic partnership Nadav with The Times and how is
The Times potentially using your services? Yeah, you
know, we love new york times. You know
I got a revealing story. The idea to start
open web actually started in the offices of new york
times when the new york times Universal Report got leaked
, we were being very honored to have them on
board and investors and we are very excited to do
more with them. I think that new york times
will become one of the most exciting communities online.
Do you think Elon musk would be a good head
at twitter? And Nadav Elon musk unforced, the
world's richest person who is pushing for more transparency,
more open comments even if they are toxic on that
platform. Well, I gotta be honest, I
think Elon musk is a genius but lately is acting
like a troll. Um so do I think the
troll should own a social network, I'm not sure
about it. I hope that over time you will
understand the importance of taking accountability as you mentioned,
being responsible to keep improving on our conversation. I
gotta tell you that I'm really worried about some of
the things that are saying lately around the future of
twitter because I love twitter and I think it's a
great product. So I hope that over time things
will improve and not get worse. Alright, Nadav
with a hot take their Nadav Shoval Ceo and co
founder of open Web joining me from the floor of
the stock exchange, Thank you