you want to drink a bud light at a Commander's
game this season, Budweiser, that may not be
able to happen last week, the Washington commanders lost
a major sponsor when Anheuser Busch, the parent company
of those popular drinks, decided to pull out of
its deal with the team commanders insider JP Finlay who
has an in depth article on the story on NBC
sports Washington dot com today joins us now to delve
into the why behind this big deal Jp Yeah,
this one stands out because if you look at Budweiser
bud Light, Anheuser Busch, they are major sponsors
across the NFL, both with the league and with
26 out of 32 NFL teams bud Light's not getting
out of the football business, they're just getting out
of the Commander's business and this deal is a major
one for the team. It's worth at times as
much as$4 million annually. It's one of their
four biggest sponsors. Plenty of other teams have non
exclusive contracts with beer companies, Budweiser went from exclusive
to nothing at all. So if they could have
just downgraded their deal, if you will and decided
to pull back some of the money, why go
to the extreme of taking this drastic cut? I
mean the day that the commanders announced their new name
, they were at the bud Light party pavilion.
I mean their brand is all over the place,
why this drastic cut. It's a very puzzling question
and one that we don't have any real locked in
answers why it happened now, I don't want to
speculate because there are plenty of people doing that,
but we can bring up the headwinds that the business
operations are facing. It's fairly obvious if you look
at attendance, attendance ranked last in the NFL last
year, you can't ignore what's going on with lingering
investigations and do workplace harassment. There's also this website
, the boycott dan website that is starting to make
some inroads. Plus another sponsor dropped last month.
Now Budweiser bud light is a multi million dollar sponsorship
. That's a big deal. Med liminal was a
health insurance adjustment company, but it wasn't the same
dollar amount as as Anheuser Busch nowhere, nowhere near
it, about$500,000. So it's significantly less,
but they dropped last month. It is worth pointing
out though. Eric I, I spoke with a
commander's team spokesperson and they told me that even with
the loss of the bud light money that they're on
pace anyway to drive more revenues from sponsorships this year
than last year and they'll also say that their new
season ticket sales are increasing, especially in the last
few weeks. Can we expect more moves like the
Anheuser Busch, other companies following in step and what's
happening internally. Yeah, I had multiple sources tell
me that at least 20 employees, not on the
football side. I'd argue the football side is at
its most stable. It's been in the last five
years, but Ron Rivera firmly entrenched. They finally
got a quarterback in Carson Wentz whether you like him
or not, at least they address the position.
It's worth pointing out that the end of the season
is kind of a natural breaking point. If you're
going to dismiss employees or employees, we're gonna leave
. It is a period of intense change, I
was told by a team spokesperson, and that stands 00:03:08.969 --> out.