Robin. It's great to be with you here,
the female founders Fund Agents of Change Summit. Of
course, you're an agent of Change yourself, building
your business on social media. What is the best
advice that you have to with celebrities, brands out
there today to connect with an audience effectively on social
media? Well, I think it's not necessarily reinventing
the wheel, but when brands want to connect with
their audience on social, they have to be on
social as well. Things change so quickly, especially
with trends into social media in general. So you
can tell when a business, a brand or celebrity
is actually a part of their own audience and connecting
with their community versus when they're just like trying things
that they think are trendy and cooler at the moment
. And if that is difficult for certain brands of
celebrities, it's always great to tap native creators who
are using these apps every single day to be a
part of these conversations and utilize them, help build
their brand. What does it mean to truly connect
on social? Is that commenting, liking, content
, sharing content? I'm sure I think it means
all of it. I feel like if you were
friends with this creator or this brand, how would
you communicate on social? Not just from a consumer
or customer standpoint, you're described self described as the
internet agent on your social pages, which I love
. What does that mean? So basically, I
am the internet agent. Yes, it is self
proclaimed because when I started utilizing my social platform to
speak about social strategy, creates direction pr rules.
I think celebrities and brands to be doing. People
almost looked at my content in my platform as an
agency for creators and celebrities on this App to kind
of guide them and see what they should do next
in their career while simultaneously doing that for myself,
which is really cool. So you were named to
Forbes 30 under 30 of a massive following on social
media for anyone who is following you are interested.
How do you navigate these platforms yourself? I mean
, there's been some pushback for platforms, for instance
, like Tiktok, whether or not it's safe,
how do you know whether or not a platform is
right for you? I feel like that comes with
trial and error, kind of like everything in business
in a sense. But how I knew tiktok was
right for me was because people were supporting me.
And I feel like as a creative who couldn't traditionally
get into a space with my resume at the time
, it allowed me to build a digital resume and
get in the room that I'm in now. So
I'll always go back to tiktok and love using it
and currently it's safe. However, however, if
there was a time where I felt like tiktok wasn't
the right fit for me, I know that I'm
building a longevity in this space by coming to and
doing events like this, that my audience can follow
me wherever I land. And of course, at
this event, the female founders, Fund Agents of
Change Summit Rob. And I know you were doing
a panel earlier today. Speaking about the future of
influencing, talk to me a bit about your goals
here. I mean, what you're doing, right
? Give celebrity some advice you ever hear from them
? Do you ever make connections that way? I
do hear from celebrities and, or brands that I
speak about? And it's almost a way for me
to start and have that introduction with them on a
personal level to show not only do I respect you
as a brand, but I have ideas like if
, if you guys are receptive of that, let
me be a part of this conversation with you.
So instead of like traditional ways of starting to work
with brands and businesses, I'm putting it out there
showing my audience is interested not only in the brand
but me working with you and it allows us to
have that introduction and that trust to move forward to
work together traditionally. Lastly, what has been a
girl boss. Mean to you what being a girl
boss means to me is allowing me to define my
own career and my own path in a way that
works for me and not works for everybody else around 00:03:42.251 --> me.