alright switching gears now for the first time in two
years, Prime day is once again happening in july
july 12th and 13th to be exact. Now,
this comes after the tech giant hosted prime Day 2021
in june and prime Day 2020 in october because the
event was postponed due the pandemic, but this year
the economy is a bit different than it has been
before because amazon and nearly every other retailer around the
world are now facing challenges like supply chain cause traits
and soaring inflation showing us now is Jamil Ghani,
vice president of amazon prime. And I want to
ask with the good news, we'll start what kind
of prime deals will members see and what can they
look forward to for this two day event? Oh
thanks for the question. We're really excited about prime
Day this year and we've been preparing all year,
we've got more national brand deals and deals from third
party sellers than ever before. We're gonna have deals
across all the categories, you know, and love
, it's also the kickoff to back to college and
off to school here in the US, there's gonna
be deals in fan favorites like consumer electronics all the
way to soft lines, clothing, apparel, home
goods. It's an opportunity to celebrate our prime members
. Uh and deals have always been at the heart
of the event in the macroeconomic environment that we're in
right now, saving is as important as it's ever
been. I have a young family at home and
I know that my wife and I spent a lot
of time making sure that we uh take care of
our kids and get the things that our household needs
and wants to run. So we're very excited for
prime Day and we're ready now. Market research firm
Digital commerce 3 60 estimates that prime day sales jumped
only 7% well 7.7% from 2020 to 2021 compared to
more than 45% the year before. So why do
you think the rate of growth has slowed? And
what is amazon expecting for sales this year? I
can't comment on specific estimates we might have for the
event, but I know that we have more deals
than we've ever had before. We're ready. Uh
, and we expect that Prime Members are going to
find the things that they need and want from the
event. Um Like I said, this is the
celebration of all things Prime and Prime members. So
deals will be a big part of it. But
in addition, and we have other exclusive offers um
and experiences for them, including launching a one year
membership to Grubhub plus, which entitles our members to
um, no feed, no delivery fee uh delivered
across 34,000 cities and hundreds of thousands of restaurants.
It's just another way we're saying thank you to our
members. So the deals will be as good and
better than they've ever been before. And then there's
so many other ways to benefit from your prime membership
now during the pandemic amazon was, it was just
red hot. A lot of folks were shopping online
, they were on lockdown, they want to stay
in and amazon was the go to place to get
their merchandise with inflation leading to a shift in consumer
spending habits and ongoing issues like the supply chain crisis
in the pandemic. How is amazon factoring in those
challenges when it comes to prime Day this year?
So we still continue to see really strong engagement from
our Prime members. That's in shopping, savings and
entertainment. Um and we expect that Prime Day will
be no different. Uh we're gonna have unprecedented deals
across the entire store. We're also making it easier
for our members to find deals that they love,
sign into the amazon app and follow deals that you
are interested in and you'll get notified when they go
live, put something in your card or on your
wish list or save it for later and you can
have Alexa notify you when the deal goes live and
you can actually have Alexa go ahead and check out
and purchase that deal for you. We're making it
easier to find the products from the small businesses that
are the heart of the prime day event with a
small business badge. In fact, between now and
prime Day for every dollar our members spend from these
small businesses that they can find easily across the site
, they'll be entered in a series of giveaways,
including getting tickets to the Super Bowl. So there's
so many ways to engage with prime Day. There's
so many ways to save money, discover products that
you know, discover products that you discover for the
first time. And so we're, we're really ready
and we're excited to give our members and even better
experience that we ever had in the past. Now
. You mentioned the Grubhub partnership, which is something
that broke today, which is a pretty big deal
. Could you tell us more about the details of
how this works and perhaps what drove this decision as
well? Yeah, it's very simple. We want
to raise the bar on what it means to be
a prime member. We want to make uh,
new things possible, adding convenience, simplicity and fun
to every day for our members. And so we
know that like in my household restaurant food delivery is
, is a game changer. It's been particularly through
the last couple of years, but it's a way
that we make our young family work. And so
we're excited to bring no added cost a one year
membership to Grubhub Plus, which is Grub hubs premium
membership that not only entitles our members to delivery from
hundreds of thousands of restaurants across 4000 cities here in
the US. You can find your favorite restaurant on
, but Grubhub plus also includes donation matching and other
perks. And so it's just another way for us
to say thank you to our members as they enjoy
all the various parts of their daily lives that can
be served by prime now. One offering is a
62nd sneak peek of Prime Video's upcoming show, Lord
of the Rings, The Ring of Power. Now
, according to the Hollywood reporter, amazon spent$465
million on the show's first season, which would make
it the most expensive tv series of all time.
Now with that said, how important is it to
amazon that the show is successful as Prime Video continues
to compete in the streaming space. Yeah, we
were incredibly proud of this series and Prime video overall
. Uh, it's uh, brought you originals like
Tom Clancy's Jack Ryan, the Boys and our investment
in the Lord of the Rings, The Rings of
Power is bringing one of the um, most amazing
worlds to life. It, it brings to life
the second age of Middle Earth, thousands of years
before the books that many of us know and love
The Hobbit and the Lord of the Rings. And
so I'm really looking forward to the series. It
drops on september 2nd, it's eight episodes and we're
just focused on bringing this, this entire new chapter
of stories to life for our members. Um,
and it's just another indication of we want prime to
be better every single day. And so we're focused
on getting this out and I'm excited that our members
get 48 hours exclusively to get a sneak peek early
, look into what the series will bring to life
. It looks incredible on the first ever Thursday night
football game will soon air exclusively on prime video.
And Amazon is offering deals to help get fans prepare
for the game. So can you share what these
deals are and how will Prime Video NFL broadcast be
different from traditional tv? Yeah, so I'm incredibly
excited about what we're doing with thursday night football,
It's the first time that entire season. Uh 15
games plus one preseason game will be on a streaming
service. And so we're gonna have new pregame,
halftime, post game shows, We're going to have
a fan favorite interactive features including x ray, which
you probably know and love from Prime Video already.
And next gen stats which really bring the game to
life. Um, and so in anticipation of that
, which starts on september 15th with the launch of
the season, we're helping folks deck out their living
room. Uh, you know, there's deals on
fire sticks, there's deals on fire, uh fire
tv cubes, There's a beautiful 55 inch um,
ultra HD tv and many other sizes to fit the
space you have in your living room, so you
can deck out your entertainment space and get ready for
the game. Um, and the game will really
come to life on the fire tv family of devices
were also letting you access NFL licensed content through our
fan shop. And so you can also kind of
get your game on that way as well. So
, it's just another way for us to take you
deeper into the stories and the sports that you love
now, Amazon Prime, that also comes with a
lot of cardboard, a lot of boxes. So
how is amazon tackling sustainability when it comes to these
large events, when they know they're gonna get these
large flux of orders? Yeah, we were we
are investing across the entire company, including in our
packaging. Uh, we obviously are the initiators of
the climate pledge and under other investments and initiatives to
continue to make progress on sustainability. Um, and
, you know, during prime Day is no different
, so proud of our efforts there and we'll continue
working against that very important challenge. So a little
Echo told me there might be a prime day coming
in the fall. Could you let us know if
that's true? Yeah, I'm I'm really focused on
the next week, all hands on deck to make
sure our members have a fantastic prime day here and
in 23 other countries all around the world are 200
plus million members should be getting ready for the celebration
of them. Um, and so I just want
to say thank you for uh, for their membership
and, you know, invite them to enjoy not
only the deals, but all these other exclusive offers
and benefits that we're giving, trying to make prime
better every single day for them. All right,
I had to ask Jamil Ghani, vice president of
amazon Prime. I appreciate you. Thank you so
much for coming on the show and I hope you
guys have a great event.