it is day two of celebrations for Queen Elizabeth's platinum
jubilee. They're underway in the United Kingdom as the
country continues to honor the monarch 70 years on the
throne, while most of the attention is on the
queen brands around the world are also hoping to use
the moment to get the attention of consumers because many
of them are offering limited edition jubilee themed products of
course And get this consumers are estimated to spend more
than$500 million dollars on jubilee related expenses throughout the
celebration this weekend. Joining me now to discuss is
Hillary four quick global business analysts and british Royals commentator
and I have to ask Samsung mattel several others are
offering products to celebrate the queen's. So do you
think the companies will be successful in their attempt to
cash in on her new milestone? Well actually a
pleasure to be with you. It looks like it's
going to be um sales have done well. As
you mentioned, there's low end and high end brands
, There's low end brands, everything from food and
Heinz has things like like salad queen now and H
. R. Source instead of HP source and there's
things like instead of marmite marmite, so you're right
, all sorts of brands are cashing in on this
high end, low end, higher end of things
like scarves and special signature boxes, but the sales
so far have been good, particularly throughout the commonwealth
countries. Don't forget it's not just the british isles
, 54 capitals lit the Beacons last night for the
jubilee celebration. So there are 54 capitals countries around
the world where these sales can boost these brands revenue
? Yes, wow. Now the queen's platinum jubilee
comes as inflation continues to be a problem around the
world. And especially in the UK, could that
lead to spending not being as high as estimates say
? Well, actually, it's interesting because in the
, in the UK and people that are anti monarchists
are not anything to do with the republican party here
, but republicans, the republicans that are sort of
anti monarchist have said, well yes, just to
your point, this could be a hard hit and
it could actually slow productivity, lower G um GDP
because of the lack of productivity during this four day
holiday bank weekend. But it's estimated this is going
to generate six billion in terms of revenue in terms
of party goods spending, spending on activities during this
long weekend. UmÂŁ6 billion is with the exchange
rate of 1.25 and seven, nearly 7.5 million billion
7.5 billion. So That's a good number I think
. And in terms of products, I forgot that
that the show and tell and this was from 1911
actually the coronation of George V. grandfather. So
you can see that families do keep objects throughout the
ages and I think that will happen with this coronation
, this jubilee from his coronation too. Now,
according to research firm, you gov 80% of british
adults have a positive opinion of the queen, which
means around 13 million of the country's citizens have either
a neutral or negative opinion. You just mentioned some
of that. How do you think marketers take this
into account when offering products around the jubilee? Well
, that's actually an excellent question because usually they're very
obviously careful. No brand wants to be associated with
a particular partisan view, let alone in the in
the UK or the commonwealth. Any sort of pro
monarchist view. But I have seen and read about
brands that have said and I did hear one ceo
who said, look, this is a national celebration
after Covid, we view it as more of a
community coming together and I do think most people view
that. I'll give you one specific quote actually from
a political leader, Nicola sturgeon, she's the first
minister in Scotland. She's not exactly pro english,
let alone pro monarchist. And she said she really
likes the queen and had nothing but positive things to
say about the queen and this experience. So even
those that are somewhat of the detractors are supportive of
this, so no one knows companies totally chuffed on
this. I looked that up to make sure I'm
using that right now. The queen remained at home
during day two of the celebrations today after experienced discomfort
during yesterday's celebration, do the latest on our health
status. Well, actually, I was rather surprised
that they didn't in some way find they could have
found a chair for her to sit on. It
was a long time for anybody to stand on that
balcony. So yes what she has and what is
being referred to as Sporadic mobility issues? What does
that mean? It means she's 96. She has
now a modified golf cart a sort of a queen
mobile if you like that. She went to the
Chelsea flower show with her mobility is an ongoing issue
basically from a small fall. She had a number
of months ago and it hasn't really helped um since
that she's been on her feet so very much she
may. Well the meeting will I bet even though
she missing yet some Derby which is a favorite of
hers she's a big horsey. It is purported that
she'll meet lily bet. And there are rumors maybe
little bits first birthday will be the time of her
christening in the U. K. But that isn't
anything definite. That's room. But I've heard that
from courtiers. Well excellent interview. We definitely pulled
a blinder on this. Thank you. Hillary for
which global business analysts and british Royals commentator. I
appreciate you coming on the show and sharing your expertise