where is he with under armor. So this is
complicated, I think you kind of have to understand
the history in that Steph Steph left Nike for under
armor for like$4 million 2013 before he became a
megastar and within a couple of years he won a
championship and under armor was suddenly worth, I think
he was estimated to be worth$14 billion dollars to
under armor and he knew that he knew he mattered
to them and to kevin Plank the founder and then
Ceo who has this kind of myth of founding under
armor out of his car when in fact he was
selling it out of his grandmother's 31 million dollar mansion
in Georgetown. And I think Steph Steph appreciated that
kind of underrated underdog vibe from when he was an
under recruited prospect and that's his whole kind of theme
of his brand is underrated and yet he began to
feel like he was underrated by under armor and so
plank from what I understand, kevin Plank, then
Ceo was personally involved and involving himself in the design
process to put these gigantic screaming under armor logo,
say you a on these kind of much maligned shoes
for looking like dad shoes when Steph wanted his name
, his in perimeter to be the big deal and
I think that led to a lot of tension,
the kind of notorious episode where plank comes out and
said trump is an asset to this country or his
business mindset is an asset to this country and staff
shot back saying, I believe that if you remove
the E. And the T. And so that
did that didn't go over well they they had you
know they both told me that they had a difficult
conversation that day that Steph knew the questions were gonna
come at him but but Steph remains pissed about that
and he got really pissed that he wasn't getting the
resources he deserved for what became a like$200 million
a year in revenue personal brand. So they had
this big come to jesus meeting where he was going
to leave, he was gonna leave, It was
like an oral situation, they gave him the resources
he deserved or he felt like he deserved. And
now here we are when he's negotiating a lifetime deal
which him and his people acknowledged he's trying to get
about as much as Lebron has with his Nike lifetime
deal which is like 30, million. You multiply
that out across a lifetime of a healthy person,
that's more than a billion dollars. And so you
know he You know, he's going to get this
deal, he's leveraging that to uh as much of
under Armour's resources and focus as he can get.
But there's nothing stopping him from walking away when his
contract runs out in 2024 if he doesn't get what
he wants. So he has a tremendous amount of
leverage and I think that this underdog company is finally
respecting that