and joining us now to discuss is Dave Cotter chief
product officer at lee flee Dave, thanks so much
for joining us this morning. Welcome, this is
a very cool concept, Can you break down how
it will actually work? Yeah, well first of
all, good morning, super excited to be here
. So this is like you said, it's really
the first time in the world where you have a
major delivery partner, probably the biggest brand in food
delivery partnering with a cannabis company to deliver cannabis to
consumers were starting in the Ontario province and we're really
focused on Toronto, we launched yesterday, had a
great first day uh a lot of excitement and from
a consumer perspective it's really, really simple, no
different than ordering food or anything else through the Uber
eats app, you'll age gate 19 or over and
search for the dispensary to deliver to you, pick
the product that you want and it shows up at
your doorstep, just like your food now, it's
pretty obvious here, you know what role Uber eats
is playing in this um, you know, to
your point, you can, they're not actually doing
third party delivery service to my understanding now they're having
, you know, delivery workers from the dispensary kind
of play that delivery role, but I was asking
, I did want to know what role does legally
actually play in this partnership. Fantastic. So really
from the leaf li perspective it's our supplier network or
all of the retailers that are in our network in
the Ontario and across Canada. So we've got 200
retailers that are in Ontario in the Ontario province,
we have 2000 in Canada. So what we're doing
is we are connecting all of these retailers to the
Uber eats platform. So our technology is taking all
of the menus, all the products from those retailers
and making them available in the Uber eats app.
The other thing that we're doing is we're providing the
compliance piece and this is a really critical part of
the partnership which is to deliver safe and legal cannabis
to consumers. So we are also doing the compliance
check and making certain that it's a legal retailer.
We're also helping verify at the time of delivery,
making certain, uh, that the individual is 19
years and older. So one of the key benefits
for Uber into the partnering with us is the compliance
and the safety peace and an opportunity for leaf aly
and partnering with Uber is to connect to, like
I said, the biggest brand in food delivery.
So it's super exciting. Great context there. Dave
. Now I want to talk about your partner in
this Uber, its Ceo, Dara, Cosmo shot
. He has been teasing this since the company acquired
drizzly. So now the time is finally here,
what does this mean about the future of cannabis delivery
? Well, you know, I was thinking about
, you know, you think about just the last
30 days, you know, you have, you
know, Biden's nods in the us around federal legalization
that you have uber jumping in from a delivery perspective
in Canada and I really think we're seeing a real
shift in terms of cannabis becoming much more mainstream and
you know, we got a tip our hat to
Dara and the Uber crew for being very progressive and
really seeing an opportunity to start to tap into this
market with the first mover advantage. And you know
, we're really excited about partnering with them, they've
been fantastic partners. Um and they've got some big
plans ahead. Absolutely. And we have to ask
, of course, you know, this is rolling
out in Canada right now, Toronto where, you
know, adult cannabis has been legal since 2018 on
the back of Biden's announcement here to kind of review
potentially federal policy, where can we see this happening
next? Well, I mean delivery already is available
in the states. So, you know, obviously
California is a big delivery state, We have delivery
partners there as well. So you're seeing delivery already
in the US. I think, you know,
the big opportunity with a federal legalization framework is you
get a a level of predictability and consistency across all
of the states. And so I think you're gonna
start to see many more consumers start to, you
know, tickle the desire for food assuming for cannabis
delivery and I think you're gonna start seeing more activity
um in the delivery space in the U. S
. In addition to Canada. Yes, Dave,
unfortunately we're out of time, but you know,
we're gonna be watching to see whether we have more
big companies jumping in, teaming up with companies like
LYFT. Really very exciting news here. Thanks so
much for joining us. That's Dave Cotter, chief
product officer at lately.