well the world is about to turn up the volume
and many of us will celebrate the arrival of 2023
with parties, music and fireworks. Events that could
get loud even perhaps to some unsafe levels. So
according to the cbc noise above 70 decibels, that's
the sound of a vacuum cleaner for a prolonged period
of time can damage your hearing. Loud noises above
100 and 20 decibels can cause immediate harm. That's
the average level of fireworks turns out. So joining
me now is Ronnie Madre, founder, inventor and
Ceo Heroes, a hearing protection company, Ronnie fitting
that we are chatting before the holiday. I know
your product promising to offer protection while fully enabling the
sound experience of an event or an outdoor concert.
Tell me how it works. Um it's it's all
about engineering and design of the product and sorry,
I get ahead of myself, I would say thank
you for having me on the show. Um So
with some of our acoustic and vibration engineers at M
. I. T. We created a product that
actually can really function stay in place and actually um
allow you to hear the music or the sound while
still protecting your hearing and the science, basically,
it's just engineering and design its acoustic sound bore gasket
, a resident cavity, an inlet. I mean
there's all these various little different aspects of the product
that makes it really special. There's seven parts to
it and we have a fully designed and utility patent
already approved for the U. S. So Ronnie
talked to me about how someone might use this for
New Year's Eve being surrounded by people at parties,
loud music and of course even fireworks. That's a
good question. Um you know the fact that it
mitigates hearing damage and it actually prevents the acoustic hangover
. I think it's one of the really cool things
about the product and it still looks stylish, so
it's kind of sleek and it feels almost like you're
wearing something very uh you know, fashionable. And
so I think for the user who, you know
, who are wearing, who's wearing this product that
they're going to an event or a party, they
want to protect their here and they want to still
communicate, they want to hear the music and they
want to get closer to the experience. And I
think that's how it's really going to be beneficial to
the wearer. So obviously it sounds like it's preventative
. The earbuds, Ronnie and the technology, What
about for someone who's already experienced hearing loss? Is
the way, is there a way that the products
can benefit those people? Yeah. You know,
hearing damage, you know, once it happens it
doesn't, it's irreparable unfortunately. Um, I suffer
from tinnitus right now, but you know what I
am doing by wearing the product or wearing custom um
, hearing protection or product heroes is that I'm actually
uh I'm not incurring more damage basically. I'm not
putting myself in more risk. So I'm protecting what
I have because eventually my hearing is going to fade
as I get older. But because of our lifestyles
, we're always pushing the envelope and I do feel
that in a variable technology is very unhealthy. So
I want to pull up this full screen that we
were just showing because we've talked about some of the
obvious use cases, right, allowed concert, fireworks
, things of that nature. But I see according
to it appears like a web, MD, even
the subway. Uh, this subway is above a
harmful level. And I think about people who commute
on the subway at least twice a day here in
new york city. That adds up over time.
What would you recommend to those, those subway users
? Um, I think, uh, the first
product we, we have on the market, uh
, Heroes one is basically for people like to listen
to music that don't want to compromise the nuances of
the, of the acoustics or the vibe or the
track basically, right? You want to hear the
, the music and all its beautiful splendor. Um
, if you're on the subway, you know,
I think you should wear like an earplug, you
know, which just blocks it all out. But
you know, our products are engineered for social environments
. Our second product, which is out on the
market right now we built it for motorsports and for
people to like call it soul cycle or barry's bootcamp
, loud sporting events is called Eurosport and that's a
little more sexier and you know, more sleeker and
has a higher DB protection. You can wear that
in the subway, you can wear that in a
loud city like new york walking around the city and
you know, hearing the sirens and jack cameras,
which, you know, it's really annoying. It
is annoying in terms of replacement Ronnie. What's the
average use life of these products? Well, we're
made from medical grade composites. Um, we engineered
it in the US at top medical device manufacturer,
so it's not disposable, so, you know,
but most earplugs, right? And we don't consider
ourselves in there plug because we're not disposable, but
more of a high fidelity hearing protection equipment. Is
that earplugs are disposable, right? You wear them
once you throw them out and end up in the
landfill or in the whale's belly or something like this
. And you know, it's not a real effective
product. I do feel that eros is the,
is the answer to the sustainability question, if that's
on the, we got to leave it there Ronnie
, but I also appreciate you joining of course.
Timely ahead of the New Year's Eve holiday. That's
Ronnie, Madre, founder, inventor and Ceo of 00:05:32.639 --> Heroes