a lot of my clients wanted to invest in emerging
markets as did I, but did not want to
participate in some of the human rights atrocities and just
the bad governance in some of these emerging market countries
. So by freedom waiting, we can still take
part in the growth in the emerging markets with a
freer countryside. My name is Perth Tolle, I
am the founder of Life Liberty indexes. We run
the world's first freedom waited emerging markets index and E
. T. F. I grew up in both
china and the United States and after college I went
back and lived in Hong kong and traveled throughout china
to Beijing and Shanghai. And there I realized the
difference that freedom made in my life and also in
the markets in these various places. There's three classifications
for international stocks, developed market frontier market and emerging
market in the middle countries that you might think of
as emerging markets are china Russia, brazil, Saudi
Arabia and these are some of the less free ones
. There's also the freer ones like Taiwan south Korea
chile Poland. So most emerging markets index is our
market capitalization weighted as a result, most have about
40% weight to china alone, which is a huge
concentration risk. So freedom waiting is an alternative method
of waiting. The emerging markets so that the freer
countries get a higher weight. The less free countries
get a lower weight and the worst human rights offenders
are excluded altogether when investing, avoid having a home
country bias. So the reason why you don't want
to have a home country bias, which is very
natural to do and most people do this. You
miss out on growth opportunities in other parts of the
world. Don't limit yourself to the stocks at home
. But think of the world as you invest as
well, coming from a financial advisor background, I
know that women tend to like to work with women
financial advisors. Maybe not in every case, but
as long as there's a diversity of thought and you
know, women bring that because we are less represented
currently in the industry. I see it as more
of an opportunity. And with all of the developments
of Covid um and working remotely, I think this
actually opens up a lot more opportunities for women to
be more involved in the field invest according to your
hopes, not according to your fears. So one
thing that I like to tell people as they're starting
out is it's better to invest in what you believe
in. Some people invest because they're afraid they'll run
out of money. That's not the right reason to
invest invest because you know that by allocating assets you
have the power to make an impact on the world
. So investing doesn't have to be you know,
a quantitative complicated process. It can it can be
a science but it can also be an art as
well. And for me investing is both a way
to grow money but also a way to express my
beliefs and what I hope to see in the world
. And I think, you know now with the
proliferation of thematic E. T. S, these
types of E. T. S. Are just
people looking around in the world and seeing what's going
on and investing accordingly. Don't overcomplicate your investments.
Nowadays, there's so many investment options available for investors
who just want to keep it simple and keep it
low maintenance, so the simpler your portfolio, the
more likely you are to be able to stick with
it in the long run. One thing that I
find really gratifying is how investors have responded to this
product. Finally, there's a way to invest in
emerging markets without autocracies or there's a way to reward
the countries that promote human freedoms. And I'm really
thankful for the way that investors have responded to this
, have invested with us and have sent me notes
of encouragement along the way.