And meows Twitter rival threads may have had a strong
start but that buzz, well, it's really died
down. Executives announced new retention hooks and efforts to
keep people on the app this after it lost more
than a half of its users in the weeks following
its launch, Ceo Mark Zuckerberg telling employees retention was
better than expected but not perfect. He says he
expects retention to grow as the company adds more features
to the app. In the meantime, meta plans
to make sure users on the Instagram app will see
important threads posts.