Electric vehicle up. Brian is moving East launching its
first show room in New York as it hits the
road nationwide. Shadow senior reporter Chloe Ayo is in
the field with more Chloe take it away when you
think of a car dealership. What comes to mind
? I bet it's a generic space that smells like
still coffee and new cars with bored kids running around
and sales people dressed in suits. Now, there's
nothing wrong with that. Bovi is trying to shake
up that image by launching showrooms across the country called
spaces. These are intended to be experiential retail locations
to woo new customers. Now, here in the
New York City location located at 70th Avenue in the
Meatpacking district, it's decked out as you can see
in organic materials. It contains foliage as a reference
to the highline located just above it. Now,
here people can come in, they can interact with
ravi vehicles and talk to specialists. They can test
drive those vehicles, they can even plan a trip
which you can see behind me of where they might
imagine going with their new R vehicle. Now,
here at this particular show room, there are a
couple of different models on display. We have the
R one S which is right here. This is
a three row all SUV, it starts at$78,000
and has an EPA estimated range of 321 miles.
Now, there's also another vehicle located in the showroom
. It's the R one T which you're going to
see in just a second. It's an all electric
pickup truck that has an EPA estimated range of 330
miles and starts at about$73,000. Now, R
as an electric vehicle startup has struggled in recent years
amid increased competition in the space supply chain issues as
well as a sinking demand during inflation last year.
In 2022 it lost about$6.8 billion and produced just
about 24,000 vehicles, but it is aiming to double
its output in 2023. Now, this isn't the
first or only space that ribbon has planned. There's
actually one already in Venice Beach, California. They
have a couple other locations planned for California as well
. Groveland, which is the gateway of Yosemite as
well as in Laguna Beach where the space will occupy
a former cinema. They also have a 10,000 square
foot indoor outdoor space plan for Austin Texas as well
. Now, this New York City space is actually
temporary while they work on getting a permanent location in
Williamsburg. But if you're looking to visit it opens
to the public tomorrow.