and twitter users the day is finally here you can
now buy that coveted verified blue check mark but it's
gonna come with a lot more checks and balances than
you might have thought. So joining me now to
break down what we need to know shana news Michele
Castelli, Oh Michelle is good to see you.
How will this new verification system work? Well if
you want that blue checkmark you're gonna have to pay
pay for it and get a subscription from twitter blew
. The idea really is that people will be able
to show that they are an official member that they're
subscribed but all check marks are not going to be
made equal. So first of all if you are
a company that works with twitter you're going to get
a gold check mark. If you are going to
be a governmental body you're going to have a check
mark that is um gray. They also will include
what Ellen is calling. Um Multilateral accounts. He
hasn't really explained what that is but those companies will
have that and then individuals with the twitter blue subscription
will retain that check mark. You will also still
retain your check mark at least for the time being
if you were previously grandfathered in and had your account
manually approved by twitter in the past. Now if
you want that blue checkmark it's not as simple as
just buying a subscription, you will have to do
things like verify your identity Through your phone number which
is something new that they added today and each account
will be manually checked. The interesting thing is in
the last seven days you will not have been able
to have change your profile, picture your profile name
or anything about your profile. So they are looking
for people who have been on Twitter for quite consistently
at least over the past 30 days. And that
they are who they are, who they say they
are. So they don't have the headaches that they
had last time. Um Okay well I want to
know more about the subscription. Obviously it's gonna cost
people money and it's gonna cost even more if you're
using it from an Apple iphone, why is that
? So let's start with the price tag. So
it is$8 a month unless you are an IOS
user it's going to be$11 per month. And
the reason for this is the fact that Apple takes
a 30% cut from anything purchased through the app store
. So Elon musk wants to build that into the
price. So you will have to pay a little
bit more. If you are an Apple iphone user
you're gonna get some cool benefits though. Besides the
blue checkmark you'll have the ability to edit tweets.
You can post longer videos. You'll have to be
you'll have the ability to post in 10 80 P
. And also other bells and whistles. I'm seeing
50% less ad load so you're gonna see less ads
on your feet. You're also gonna get something called
reader mode. So there are some bells and whistles
if you are willing to do that monthly fee.
So here's the question. Honestly. I think it's
been really confused in the past 4 to 6 weeks
. What is on, what is off? It
seems like it was changing on a daily hourly basis
at times. So how is this version Michelle that
launches today? Different from the previous time that twitter
tried to launch twitter blue. Well one thing that
I think you're really seeing is that they're going to
manually check if the accounts are who they say they
are. So in the past Ellen musk had said
anyone who wants to pay for a subscription gets that
blue checkmark and that caused a lot of headaches.
You might remember the case of people Impersonating official accounts
. Someone even impersonated Tesla eli lilly was impersonated,
they cause shares to drop by posting different kinds of
news. So there's supposed to be more checks and
balances including that manual check. That's really going to
save that headache. That must have the first time
this launched around. I personally think that it's a
good thing that people will have more of those checks
and balances. We don't want the headaches from before
and also just the fact that there is supposed to
be some kind of system that will make sure that
this works alright. Is it enough to save twitter
? That might be the billion dollars that maybe that
what was it?$44 billion.34 billion dollars. So
you know, I'm actually not as impressed by this
manual blue check mark, I mean I guess people
wanted it in the past but the fact that anyone
can get it isn't really the greatest fact of subscribing
to twitter blew. What I think is more interesting
is the other benefits you're going to get. For
example the ability to upload longer videos, that's something
that I've wanted for quite some time and I think
that that might be worth paying more for and also
the ad load question, seeing 50% less ads in
your feed might be something that people are willing to
subscribe to, we see people all the time want
to subscribe to streaming services that has have has less
advertising so I don't see why it would be any
different for twitter but think about it$8 a month
or$11 a month. That's almost the same price
as what you're paying for Disney plus now would you
rather have a access to twitter on a social media
platform or would you rather have content that your whole
family can enjoy on tv. I know they're completely
different propositions but as someone who is probably trying to
decide on your budget, especially this time of year
, it's definitely a decision you're gonna have to make
and I wonder if twitter is gonna win out because
I would say more people would go for that entertainment
service than they would want to stay on twitter.
You know, the big question that I have to
is with so many layoffs, is it safe to
share your bank account information? You know, with
twitter, I don't know that's that's kind of more
of a rhetorical question, but maybe we can dig
into that one too just to keep our viewers safe
. Yes, we're going to say something Michelle.
I just feel that I think a lot of the
systems are in place. They have definitely worked on
things like that and I wouldn't say that it is
an insecure plat or unsecured platform at this time.
It's just the idea that things are changing for them
. But you know, it is still a$44
billion acquisition. I don't think all of the changes
have affected safety at this time. All right,
we'll be waiting to see China news senior reporter Michelle
. Castilian Michelle, thank you