this edition of cheddar shakers is brought to you by
a D. P N. F. T.
Project. The littles offering a collection of 10,000 unique
N. F. T. S that live on
the ethereum Blockchain. The company sold out its first
empty collection within the first three minutes of its launch
back in December and it's generated$40 million dollars in
secondary sales. Now the Littles is partnering with Time
Studios to turn its N. F. T.
S into an animated Children's tv show and it's also
set to introduce a new metaverse arcade experience. So
joining me now, are the co founders of the
littles. Will li and cash chan it's great to
have you both with me in studio today cast.
We'll start with you what sets the littles apart from
others in the N. F. T. Space
. So we are a N. F. T
. Project that is really um driven by value based
values, so fun, authenticity. Community are three
core values that really drives what we do. The
projects we are, how we live, have our
community members um live and breathe and so that's what
we're most excited about. Will I want to talk
to you as well here because I know the littles
says that the idea for the collection was inspired by
your two year old daughter Jordan's with CASS. So
share more about your daughter's influence collectively on this collection
totally. Like it was this really big moment where
we were going to the park with me, CASS
and our 2.5 year old daughter Jordan's and the way
that she was interacting with the world was just so
fun, so innocent and raw and authentic and for
me that was the moment that clicked and I'm like
that's the moment I want to be able to capture
and share it with the world because in a way
that's a long lost forgotten moment for a lot of
us out there. I love that, I love
that your daughter, your young daughter for both of
you, I was the inspiration here And I know
big time, I mean this animated children's TV show
based on the littles now in the works with time
studio, I cast share more details with me about
this project. Yeah, so um we have a
10,000 collection um of our littles and so that's what
inspired the animation series that we're doing with our with
Times Studio. And so um we are you know
with kind of what will had mentioned Jordan's was what
inspired the project, but with Time Studio we were
able to create an animation series incorporating our daughter Jordan's
um or what we call jojo into the animation series
. So we're really excited to be able to not
only bring this N. F. T. Collection
to life but also have it be so close to
our heart with our daughter being such a core central
piece to it. Well clearly you've had a lot
of success with this project. We've got the the
animated series obviously in the works with Time Studios but
also will this new metaverse arcade experience as well with
N. F. T. Prizes, how can
people participate in this? Well for us, the
whole vision of the metaverse is to be able to
pull in different N. F. T. Projects
in community together in a central hub where we can
create a shared experience together. And for us that
hub is the littles the littles world. And um
yeah so for us the arcade itself is is where
people can participate and that's basically where we partnered up
with four of the biggest and FT projects out there
to create this shared experience, creating this fun novel
and exciting arcade where we get to integrate their N
. F. T. S into our ecosystem and
being able to push the space forward in a positive
manner. Is is what we really, really strive
to do and cast back to you. I know
that there is an industry event happening this week actually
in new york city, N. F T.
D. O T dot N. Y. C
. And I know what you're trying to do with
the littles is turn some of these animated characters into
actual statues in the city. What is this all
about? Yeah, so um we have a activation
Going around town where we have eight ft foot 8-foot
statues of our littles and really large size statues where
they're kind of situated in different parts of the city
and so people can take a selfie get them uh
and get a free N. F. T.
As well as join the adventure and potentially get some
prizes as well. And so you'll see our jojo
bear, which is our main character from the littles
all around the city um there as well. Okay
well my final question to you, obviously you've had
a lot of success both of you as co founders
of the littles with different projects. What else is
next? What else is in the pipeline? Well
, our vision for the littles is not just on
animation, not just on gaming but overall as a
brand collective. And so for us it's really about
being able to really breakthrough just jump from the universe
, metaverse into the real world and the kick start
that we're actually gonna be collaborating with american eagle and
having our littles on their merch and being at Times
square, the billboard and everything. Super super excited
to be able to bring that forward. So cool
you're doing amazing work both of you, that's Willie
and Kashan, co founders of the littles. I
thank you so much