and Pepsico and beyond me are teaming up to launch
the first product together. What is it bigger?
I hope you love some plant based jerky here.
Pepsico and beyond Meat's joint partnership will reportedly launch that
Plant based jerky Bloomberg says the jerky will be a
first of a few plant plant based products that the
two companies are going to create together. Pepsico Ceo
said back in September that they planned on launching this
jerky in early of 2022. So this year,
Plant based jerky, already sold by Conagra brands Guardian
as well as a number of smaller startup companies.
The hope for beyond meat is the partnership will jump
start their business as it is a relative newcomer to
the faux meat industry in the US and really we've
seen with impossible foods and even beyond meat, the
partnerships are sort of really sort of key here.
If you want more adoption on a lot of these
plant based products having the impossible whopper or having beyond
meat, you know, fried chicken at KFC.
If you have more of these partnerships, that's going
to be key to adoption because it allows people to
sort of try it first and then be like,
oh, I like this, I'll buy more of
that super strategic coming from these companies that are mass
producers of meat as well. Clearly they're tackling sort
of the omnivores, the reduce it terrians, so
to speak rather than maybe the folks who are eating
plant based all the time, who might not want
to step their way into, you know, a
burger king or KFC. Absolutely